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	<title>Personal Affair &#187; hermawan kertajaya</title>
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		<title>When Giants Learns to Dance: The IBM Story</title>
		<link>http://hendra.birumerah.com/blog-advertising/when-giants-learns-to-dance-the-ibm-story/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/when-giants-learns-to-dance-the-ibm-story/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:53:32 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=210</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas “Transformation of an enterprise begins with a sense of crisis or urgency”. Itulah yang dikatakan Lou Gerstner, orang yang berhasil melakukan corporate turnaround pada IBM ketika raksasa komputer ini sedang mengalami krisis. Memang, ketika Gerstner diangkat sebagai CEO dan Chairman IBM pada April 1992, perusahaan ini sedang [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Control Your Destiny or Someone Else Will: The GE Way</title>
		<link>http://hendra.birumerah.com/blog-advertising/control-your-destiny-or-someone-else-will-the-ge-way/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/control-your-destiny-or-someone-else-will-the-ge-way/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:52:02 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=209</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas GENERAL Electric (GE) adalah salah satu perusahaan yang dikagumi banyak orang, termasuk saya. Banyak hal yang bisa dipelajari dari perusahaan ini. Berbagai buku tentang GE juga telah ditulis, termasuk karya Noel Tichy dan Stratford Sherman yang menginspirasi judul tulisan ini, Control Your Destiny or Someone Else Will. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Only the Paranoid Survive: The Intel Way</title>
		<link>http://hendra.birumerah.com/blog-advertising/only-the-paranoid-survive-the-intel-way/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/only-the-paranoid-survive-the-intel-way/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:50:10 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=208</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas Most companies don&#8217;t die because they are wrong; most die because they don&#8217;t commit themselves&#8230; The greatest danger is in standing still . Itulah yang dikatakan Andy Grove dalam bukunya, Only the Paranoid Survive. Grove ingin menggambarkan bahwa hanya orang-orang yang paranoid-lah yang bisa bertahan di tengah [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/only-the-paranoid-survive-the-intel-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Star Wars: The Galaxy of New Wave Landscape</title>
		<link>http://hendra.birumerah.com/blog-advertising/star-wars-the-galaxy-of-new-wave-landscape/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/star-wars-the-galaxy-of-new-wave-landscape/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:47:34 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=207</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas FILM mahakarya George Lucas yang satu ini memang favorit saya dari dulu. Ketika seri terakhirnya, “Star Wars Episode III: Revenge of the Sith”, dirilis tahun 2005 lalu, saya sampai bela-belain menonton lagi kelima seri sebelumnya untuk mencermati ceritanya sekali lagi. Film Star Wars memang bukan film biasa. [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/star-wars-the-galaxy-of-new-wave-landscape/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Sex and the City meets Desperate Housewives</title>
		<link>http://hendra.birumerah.com/blog-advertising/sex-and-the-city-meets-desperate-housewives/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/sex-and-the-city-meets-desperate-housewives/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:44:37 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=206</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas FILM &#8220;Sex and the City&#8221; dan &#8220;Desperate Housewives&#8221; adalah dua contoh pentingnya penggunaan customer insight. Kedua serial TV itu berhasil menyajikan sebuah tontonan yang menarik secara komersial dan juga berkualitas tinggi. Karena itu tidak heran jika keduanya punya banyak penggemar serta memenangkan sejumlah penghargaan bergengsi seperti Emmy [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/sex-and-the-city-meets-desperate-housewives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Life in the Fast Lane: Are You Into F1?</title>
		<link>http://hendra.birumerah.com/blog-advertising/life-in-the-fast-lane-are-you-into-f1/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/life-in-the-fast-lane-are-you-into-f1/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:41:57 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=205</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas “Life in the Fast Lane” adalah tema iklan satu halaman di koran The Straits Times dari Singapura. Huruf-huruf “Fast Lane”-nya dibuat dari karakter bendera start-nya lomba Formula One (F1) yang dikombinasikan dengan ikon “forward” (segitiga dengan ujung menghadap ke kanan) yang biasa terdapat pada produk-produk elektronik. Sementara [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/life-in-the-fast-lane-are-you-into-f1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evolution of Dance: Have You Seen It?</title>
		<link>http://hendra.birumerah.com/blog-advertising/evolution-of-dance-have-you-seen-it/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/evolution-of-dance-have-you-seen-it/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:39:38 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=204</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas PERNAH lihat video klip yang judulnya &#8220;Evolution of Dance&#8221;? Kalau belum, coba sekarang juga Anda buka situs YouTube dan ketik judul video klip tadi di kotak pencarian. Sudah ketemu? Ya, inilah video klip yang menjadi fenomena di YouTube. Video klip ini tercatat disaksikan sebanyak hampir 100 juta [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/evolution-of-dance-have-you-seen-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Women (Really) Want?</title>
		<link>http://hendra.birumerah.com/blog-advertising/what-women-really-want/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/what-women-really-want/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:36:45 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=203</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas ANDA tahu film &#8220;What Women Want&#8221;? Ini salah satu film favorit saya. Ceritanya berkisar pada Nick Marshall, account executive sebuah biro iklan. Nick yang diperankan oleh Mel Gibson ini orangnya ganteng, gagah, punya karir yang bagus, dan masih bujangan. Pendeknya, tipe pria yang menjadi idaman para wanita. [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/what-women-really-want/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customers Are Not Always Right, but They Are Still Important!</title>
		<link>http://hendra.birumerah.com/blog-advertising/customers-are-not-always-right-but-they-are-still-important/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/customers-are-not-always-right-but-they-are-still-important/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:33:48 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=202</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas PERNAH dengar slogan seperti ini? Rule #1: The customer is always right. Rule #2: If the customer is wrong, please re-read rule number one! Itulah slogan yang sangat klasik di kalangan marketers. Slogan ini pun dipakai di mana-mana dan sudah menjadi semacam pelajaran pertama dalam &#8220;Customer 101&#8243;. [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/customers-are-not-always-right-but-they-are-still-important/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Men Lie and Women Cry?</title>
		<link>http://hendra.birumerah.com/blog-advertising/why-men-lie-and-women-cry/</link>
		<comments>http://hendra.birumerah.com/blog-advertising/why-men-lie-and-women-cry/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 08:31:59 +0000</pubDate>
		<dc:creator>hendra</dc:creator>
				<category><![CDATA[Blog Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[hermawan kertajaya]]></category>

		<guid isPermaLink="false">http://hendra.birumerah.com/?p=201</guid>
		<description><![CDATA[Oleh Hermawan Kartajaya, dapat dibaca online di Kompas MENGAPA pria berbohong dan wanita menangis? Itulah yang ditanyakan Allan Pease dan Barbara Pease, dan sekaligus menjadi judul salah satu buku laris mereka. Selain buku itu, keduanya juga menulis buku-buku laris lainnya yang judulnya “serupa tapi tak sama”, seperti: Why Men Don’t Have a Clue and Women [...]]]></description>
		<wfw:commentRss>http://hendra.birumerah.com/blog-advertising/why-men-lie-and-women-cry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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